Sampling counter

Why choose a sampling counter?

During a promotional campaign, a counter must not only be visible but also operate practically. Products, brochures, and other materials must be easily accessible for the promotional team. The shelves behind the counters offer extra storage space for this purpose.
The aluminum construction keeps the counter relatively easy to move at the same time. You do not need any tools for assembly. This is practical when you set up and dismantle the sampling counter at various locations or on a regular basis.
The graphics can also be replaced on these systems. As a result, you do not have to purchase a completely new counter for every new campaign.
In addition to mobility, stability is important. During a promotional activation, products, packaging, or other materials are often placed on the top shelf, and employees work behind the counter for extended periods. The combination of an aluminum construction and a sturdy top shelf therefore ensures a practical foundation for a wide range of promotional activities.

Sampling counter for larger product presentations

How much space you need depends on the campaign. When you want to present various samples, packaging, or promotional materials, a larger version can be convenient.
The Sampling counter – Elypse, with a width of 120 centimeters, is one of the more spacious models within the assortment. The aluminum frame, top shelf, and integrated wheels make the counter highly suitable for product presentations where you need a bit more space.
In addition, there is the Sampling counter – Elypse Mini. This allows you to opt for a comparable appearance when less floor space is available.

Distributing products and keeping stock within reach

During a sampling campaign, you want to prevent employees from constantly having to fetch new products or brochures. The storage space behind the counter helps to keep extra stock and promotional materials within easy reach.
During tastings, the layout of the top shelf can also be important. The Sampling counter – Hit with Header, for example, features a double top shelf. This allows you to separate the workspace from the area where you present products. This is practical when employees are preparing samples behind the counter.
Within the same series, the Sampling counter – Hit and Sampling counter – Hit Mini are also available. This allows you to better coordinate the dimensions with the available space and the quantity of products you wish to present.

Sampling counters for various sectors

Sampling counters can be deployed for many different types of products and campaigns. The desired dimensions, workspace, and layout depend on what you want to show or distribute during the promotion.

Food industry and tastings

At supermarkets, specialty stores, events, and food fairs, sampling counters are regularly used for tastings. Visitors can view and taste products directly, while employees can keep extra stock and promotional materials behind the counter.
When distributing food or drinks, a practical workspace is extra important. A top shelf that can be easily cleaned and offers sufficient space for products, cups, packaging, and other necessities helps employees work in an organized manner.

Cosmetics and product launches

Sampling counters are also suitable for cosmetics. Consider, for example, the launch of a new brand, perfume, skincare product, or other product line. Visitors can view or test products and simultaneously receive an explanation from a promotional representative.

Health and pharmaceutical products

During medical conferences, health fairs, and other industry events, sampling counters can be used for the presentation of, for example, health products, dietary supplements, and other relevant products. The counter creates a clear and professional space where visitors can receive information and view products.

Sampling at various locations

A sampling campaign does not only have to take place during a trade fair. The counters can also be deployed for product promotions in stores, shopping centers, at events, and during festivals. Due to the aluminum construction, simple assembly, and transport options, you can use the systems at various locations.
Would you like to display additional information around the counter? A roll up banner, for example, can be used to make a campaign message, product information, or other communication visible next to the sampling area.
This allows you to use the counter primarily for personal contact and the product itself, while additional information is displayed on a separate presentation element.
When you regularly work at different locations, transport after the event is also important. After use, the systems can be disassembled again and stored compactly, making them suitable for organizations and promotional teams that execute multiple campaigns or events per year.

Compact sampling counter for a targeted promotional campaign

Not every location offers a large amount of floor space. For an in-store campaign or smaller promotion, a compact model can therefore be more practical.
The Sampling counter – Ring features a width of 65 centimeters and distinguishes itself by its round shape. The aluminum frame is mounted on wheels, allowing you to easily move the counter on location.
When looking at a compact sampling counter, do not just look at the outer dimensions. Also determine how much space you need for products, how much stock needs to be stored behind the counter, and how much workspace employees require.

How do you choose the right sampling counter?

Within the assortment, seven sampling models are available. Which model fits best depends mainly on the way you are going to use the counter.
Look, among other things, at the available floor space, the size of the top shelf, and the amount of storage space. The type of promotion also plays a role. For a tasting, extra workspace can be important, whereas for a simple product launch, a compact model may be sufficient.
Additionally, think about how often you want to move the counter. When you visit different stores, events, or other locations, simple assembly and transport are extra important.
Finally, pay attention to the stability of the system and the weight and size of the products you want to present. Especially when multiple employees are working behind the counter or when many products are placed on the top shelf, it is important that the chosen configuration offers sufficient workspace.

Different campaigns with the same counter

The graphic prints of the sampling counters can be replaced. This allows you to reuse the exact same structure later for a different product, brand, or campaign.
This is practical for companies that execute multiple promotional activations per year. For a subsequent campaign, you simply change the communication, while the existing system can be retained.
Do you not have a definitive design yet, or does existing communication need to be adapted to the size of the counter? Via our design service, we can help with the graphic elaboration.
A good print makes the counter not only a workspace but also a visible part of your campaign. Logos, product images, colors, and campaign messages can thus be presented directly around the contact moment with visitors.

Materials for regular use

The sampling counters have been developed to be used repeatedly during promotional activities. The aluminum construction combines a relatively low weight with sturdiness, while the top shelf offers a stable place for products and promotional materials.

Seven sampling counters for various applications

The assortment consists of Elypse, Elypse Mini, Hit, Hit with Header, Hit Mini, Ring, and Standard. This allows you to compare different sizes and layouts with each other.
The Sampling counter – Standard, for example, is a versatile version with an aluminum construction, top shelf, and storage space. This model is also assembled without tools and can be used with a replaceable print for different campaigns.
As a result, you are not tied to just one type of sampling counter. Per campaign, you can determine which dimensions, shape, and workspace best align with the location and application.
This is especially practical when a counter is deployed during multiple campaigns, in-store promotions, or events. In combination with the replaceable graphics, you can retain the structure and only adapt the graphic communication when you want to promote a different product or a new campaign.

Order sampling counters

We offer sampling counters for a wide range of promotional activities. The models combine highly visible brand communication with a practical workspace for your promotional team.
When making your choice, be sure to compare the dimensions, available workspace, storage capacity, and the method of transport. This ensures you select a configuration that truly fits the promotional activation.
Do you have questions about a specific model, or do you want to know which sampling counter best suits your application? Please contact us.
You can also receive free and non-obligatory advice when choosing the right sampling counter. Call us at +31 85 0280 380, email sales@communicationpartners.nl, or visit our showroom at Berkelse Poort 13, 2651 JX Berkel en Rodenrijs. You are welcome with or without an appointment to view the products and receive personal advice on the configuration that best suits your promotional campaign.