Digital signage

What is digital signage?

Digital signage is the display of digital information, advertisements, and other content via display screens. Instead of a single fixed poster or print, you can showcase images, videos, animations, offers, and up-to-date information, and easily adjust the content whenever necessary.
Digital signage is used in places such as stores, showrooms, receptions, offices, exhibition stands, and events. Depending on the application, you can choose an LED screen, digital A-board, digital advertising display with a touchscreen, or a larger modular video wall.
The systems differ in display technology, size, mobility, and interactive capabilities.
Want to know more in detail about how this form of digital communication works? Read our explanation about what digital signage is.

Which digital signage solution fits your application?

The right digital signage solution depends mainly on what you want to display, how large the image needs to be, how often the system will be moved, and whether visitors need to operate the screen themselves.
Within the assortment, you will find various types of systems:

Solution	Mainly suitable for	Key feature
LED screen – Poster Trifold	Trade fairs, events, and entrances	Mobile LED screen that can be expanded wider
LED screen – Poster Fold	Trade fairs and mobile presentations	Foldable LED screen for various setups
Digital A-board	Stores, hospitality, showrooms, and entrances	Mobile LCD display in 43 and 55 inches
Digital advertising display	Retail, reception, and information points	Touchscreen display in 55 and 65 inches
Video stand – 32	Promotions and flexible use	Compact touchscreen with a battery
Dynamic wall	Large trade fairs and brand presentations	Dynamic LEDs behind the textile print
Video wall	Large exhibition stands, events, and spaces	Modular LED system with multiple panels

If you mainly want to showcase videos, animations, or offers, a digital display or LED screen can be sufficient. Do visitors need to select information or operate the system themselves? Then a touchscreen or interactive kiosk is more suitable. For a large digital display surface, you can choose a modular video wall.

What is the difference between LED, LCD, and touchscreen?

Digital signage is the application for which a screen is used. LED, LCD, and touchscreen describe the technology or functionality of the display.
An LED screen consists of individual LED pixels and is suitable for moving images and larger digital presentations. The Poster Fold, Poster Trifold, and Video wall are examples of LED solutions within the assortment.
An LCD display uses an LCD panel. The Digital A-board is an example of this. This type of screen is suitable for showcasing images, videos, offers, and other digital information, among other content.
A touchscreen adds interactivity. This allows visitors to open information, navigate, or operate a digital application themselves. The Digital advertising display and the Video stand are examples of interactive digital signage.
Which technology fits best depends on the application, viewing distance, desired dimensions, and whether interactivity is required.

Where is digital signage used?

Digital signage can be deployed across various business locations.

Stores and retail

In stores, you can use digital screens for offers, campaigns, product information, videos, and wayfinding. Because the content is adjusted digitally, you do not need to produce a new poster or print for every new promotion.
A digital A-board can, for example, be placed near an entrance, while a larger screen further inside the store displays product information or campaigns.

Trade fairs and events

On an exhibition stand, digital signage can be used for product videos, animations, presentations, and other moving content. Mobile screens are particularly practical when the system is regularly transported to different locations.
For a larger digital display surface, a modular video wall can be deployed.
Want to know more about this application? Read our explanation about digital signage on an exhibition stand.

Showrooms, receptions, and offices

In a showroom, reception hall, or office, a digital screen can be used for product presentations, corporate information, welcome messages, routing information, and internal communication.
When visitors need to be able to look up information themselves, a touchscreen or interactive kiosk is often more suitable than a screen that only automatically plays content.

What are the advantages of digital signage?

The main advantage of digital signage is that the content can be adjusted digitally. As a result, you can use the exact same screen over and over again for different campaigns, presentations, or information.
Digital signage makes it possible to:
• Display videos and animations.
• Update offers and campaigns quickly.
• Rotate multiple messages on a single screen.
• Keep product and event information up to date.
• Offer interactive information to visitors.
• Deploy the same system at different times or locations.
This makes digital screens particularly interesting when information changes regularly or when moving images need to be part of the presentation.

Renting or buying an LED screen?

Whether renting or buying an LED screen is better depends mainly on how often you use the system.
Renting an LED screen is interesting for a temporary trade fair, event, or campaign. You use the screen during the required period without directly purchasing a complete system.
Buying an LED screen fits better when you use the display regularly, place it at a fixed location, or want to deploy it during multiple events and campaigns.
Various digital signage solutions are available as rental and purchase options. The possibilities vary per product. Therefore, please contact us if you want to know which option best aligns with your use.

What to look for when choosing a digital signage screen?

Before choosing a digital screen, it is wise to determine a number of practical points:
• Location: will the screen be used in a store, showroom, office, exhibition stand, or event?
• Size: how large does the digital image need to be?
• Viewing distance: how close will visitors stand to the screen?
• Mobility: does the system need to be moved or transported regularly?
• Interactivity: do you only want to display content or should visitors be able to operate the screen?
• Content: do you want to showcase images, video, animations, information, or interactive applications?
• Use: do you need the screen temporarily or will you deploy it regularly?
• Renting or buying: which option best fits the duration of use?
By determining these points in advance, you can compare the different systems with each other in a more targeted manner.

Frequently asked questions about digital signage

What is digital signage?

Digital signage is digital communication via display screens. On these screens, advertisements, information, images, videos, animations, and interactive applications can be displayed, among other content. The content can be adjusted digitally without the need to produce a new physical print.

Is digital signage the same as an LED screen?

No. Digital signage is the application, while LED is a display technology. An LED screen can be used for digital signage, but LCD displays and touchscreens can also be part of a digital signage solution.

Which digital signage screen do I need?

That depends on the location, the desired size, the mobility, and the required interactivity. For large and moving images, an LED screen or video wall can be suitable. For retail and entrances, a digital A-board can be practical. When visitors need to be able to operate or select information themselves, a touchscreen or interactive kiosk is a better choice.

Can I rent or buy a digital signage or LED screen?

Yes. Various digital signage solutions are available for purchase and rental. Renting is particularly interesting for temporary applications such as trade fairs and events. Buying fits better when you want to use the screen regularly or for a long period. The possibilities vary per product.