Outdoor advertising

What is outdoor advertising?

Outdoor advertising is corporate communication that is placed outside. The term is used for a wide range of advertising mediums, from large billboards to mobile presentation systems for trade fairs and events.
The principle is simple: making a brand, product, or message visible in public spaces or at an outdoor location. Our focus lies on mobile and printable systems that companies can easily transport themselves and reuse during various events.
These advertising materials are, among others, suitable for:
• Outdoor trade fairs and trade days
• Open days and product demonstrations
• Corporate events
• Sports competitions and festivals
• Promotional campaigns
• Shopping streets and terraces
• Entrances and business grounds
• Temporary reception areas
The advantage of mobile outdoor advertising is that you are not tied to a single fixed location. You can deploy the same tent, flag, or advertising totem across multiple activities.

Why use outdoor advertising during a trade fair?

During an outdoor trade fair, various companies are often spread across a large area. Visitors must be able to quickly see where your stand is located. High-positioned flags, a printed tent, or an inflatable advertising totem help achieve this.
A good outdoor presentation serves multiple functions. The materials draw attention, make your company recognizable, and give structure to the stand. A tent can, for example, be used as a covered reception area, while flags increase visibility from a distance. With an exhibition counter, you create a clear space for conversations and information.
Outdoor advertising offers companies several advantages:
• Good visibility on larger event grounds
• Printing in your own corporate identity
• Deployability across a wide range of events
• Practical and mobile presentation systems
• Various products that can be combined with each other
• Reusability for multiple campaigns
• Options for compact and larger stand spaces
• Support with the graphic design
Determine in advance what you want to achieve with the outdoor stand. Do you primarily want to be recognizable, welcome visitors, or demonstrate a product? Based on that, you choose the right combination of advertising mediums.

Promotional tents as the foundation of your outdoor presentation

A printed promotional tent forms a practical foundation for many outdoor stands. The tent offers shelter to employees and visitors and protects presentation materials against light weather influences. At the same time, the roof and the side walls offer ample space for your logo, brand colors, and campaign image.
We offer both folding tents and inflatable promotional tents. A folding tent is practical when you want to regularly set up the system at different locations. An inflatable version has an eye-catching shape and can therefore also be used as a landmark.
View the possibilities to have a tent printed and choose a size that fits the available stand space. Take into account the number of employees, the desired reception area, and any products you wish to present under the tent.

Outdoor advertising with printed flags

A promotional flag utilizes the height of an outdoor location. As a result, your logo remains visible when many visitors, stands, or other objects are present on the grounds. A flag moreover takes up relatively little space on the ground.
You can have a flag printed with your logo, corporate identity, or a short message. Place a single flag next to the entrance of your stand or use multiple copies to make the location recognizable from different directions.
Choose a base or fastening element that fits the surface. A grass field requires a different accessory than paving or a hard exhibition floor. View the available accessories for promotional flags for this purpose.

Outdoor exhibition displays for a clear background

With an outdoor exhibition display, you create a recognizable background or partition within your presentation. The display offers space for a large campaign image, a logo, or a short product message.
An exhibition display also helps to visually separate different parts of the stand. For example, you can create a reception area, demonstration spot, or meeting space. Thanks to the vertical printing, the communication remains highly visible without requiring a large amount of floor space.
When designing, pay attention to the distance from which visitors view the display. Use a clear image, an easily legible font, and sufficient contrast. Avoid long texts, as people during an event usually only look at an advertisement for a short moment.

Inflatable advertising for extra recognition

Inflatable advertising materials are suitable when you want to add an eye-catching shape to the outdoor presentation. We offer inflatable arches, inflatable advertising totems, and inflatable exhibition counters.
An advertising arch can be used as an entrance, passageway, start point, or finish line. This makes the system suitable for sports events, corporate events, and larger promotional activities. An advertising totem primarily utilizes height and can be placed at the edge of a stand. An inflatable exhibition counter additionally offers a practical reception and information space.
When the air is out of these systems, they can be transported and stored relatively compactly. When using them, always check which pump, fastening method, and accessories are required for the chosen product.

Outdoor advertising for stores, hospitality, and business properties

Outdoor advertising is not only suitable for trade fairs. Stores, restaurants, hotels, and other corporate locations can also use outdoor communication to inform passersby.
An A-board can, for example, be deployed for an offer, daily menu, opening hour, or wayfinding. The board stands close to the entrance and reaches visitors at the moment they make a choice.
Printed flags can make a store or hospitality venue recognizable from a greater distance. On a terrace or outdoor area, you can additionally make use of printed furniture. View the possibilities to have furniture printed for this purpose.
Coordinate the different components with your corporate identity, but avoid having the exact same message everywhere. Use flags for recognition, an A-board for up-to-date information, and furniture for a subtle repetition of your brand.

Outdoor advertising with your own design

The quality of the design largely determines how professionally the outdoor presentation is conveyed. Choose a clear logo, recognizable colors, and a message that can be understood within a few seconds.
When designing for outdoor advertising, take into account:
• The distance from which the product is viewed
• The shape and dimensions of the advertising medium
• Different viewing directions
• Sufficient contrast between text and background
• A limited number of words
• The positioning of logos and images
• The cohesion between the different products
Do you already have a suitable design? Then you can upload your files. For support with the technical layout or distributing your design across multiple products, you can make use of our design service.

Matching accessories for safe and practical use

With outdoor advertising, the right accessories are essential. Think of pumps for inflatable systems, lighting, transport bags, pegs, fastening lines, and additional weights.
Which accessories you need depends on the product, the surface, and the conditions on location. A ground spike can be suitable for a soft surface, whereas you may need a different solution on paving. Therefore, check the available outdoor accessories beforehand.
Also ask the organizer of a trade fair or event which fastening methods are permitted. Check the materials regularly during the event and dismantle the presentation if weather conditions no longer allow for safe use.

Order outdoor advertising

We offer a wide assortment of printable presentation materials for outdoor use. This allows you to configure multiple components of an outdoor stand through a single supplier and perfectly coordinate the designs with each other.
You can count on:
• A wide range of tents, flags, displays, totems, and arches
• Fully personalized printing
• Solutions for trade fairs, events, retail, and hospitality
• Products in various sizes and price ranges
• Complete outdoor advertising sets
• Separate prints and accessories for different systems
• Support with uploading and formatting designs
• Fast delivery options via the webshop
Do you need help choosing the right combination? Please contact us or visit our showroom in Berkel en Rodenrijs. Based on the location, stand space, and application, we can determine which advertising mediums best fit your presentation.

Frequently asked questions about outdoor advertising

What is covered under outdoor advertising?

Outdoor advertising includes advertising materials used outside, such as promotional tents, flags, A-boards, outdoor exhibition displays, advertising totems, inflatable arches, and printed furniture.

What is the difference between outdoor reclame and outdoor advertising?

There is no difference in content. “Outdoor reclame” is the Dutch terminology, while “outdoor advertising” is the English term for advertising that reaches people outside of their homes.

Which outdoor advertising is suitable for a trade fair?

For an outdoor trade fair, you can combine a promotional tent with flags, an outdoor exhibition display, and an exhibition counter. Which combination is suitable depends on the available space and the goal of the stand.

Can outdoor advertising be printed with my own logo?

Yes. The various advertising materials can be provided with your own logo, corporate colors, images, and text. You can upload a print-ready file yourself or receive support with the design.

Which outdoor advertising stands out well from a distance?

Tall promotional flags, inflatable totems, arches, and larger promotional tents are highly visible from a distance. Use a large logo and a short message for a clear presentation.

Is outdoor advertising suitable for multiple events?

Yes. All systems can be reused. With various products, you can moreover replace only the print when your campaign or corporate identity changes.

Which accessories do I need for outdoor advertising?

That depends on the chosen product and the location. Available accessories include pegs, weights, pumps, lighting, transport bags, and flag bases.

Can I combine different outdoor advertising mediums?

Yes. A combination of materials often creates a complete presentation. For example, use a flag for visibility, a tent for receptions, and an A-board for up-to-date information.

How do I create a good design for outdoor advertising?

Work with a clear logo, large images, minimal text, and sufficient contrast. Take into account the distance from which passersby or visitors view the message.

Are complete outdoor advertising sets available?

Yes. We offer various outdoor advertising sets in which multiple products are combined. This allows you to configure a cohesive outdoor stand all at once.